Launched out of Byron Bay by Jess Stones, Saints of the Wild embraces and advocates an ethical approach to skincare. Each brand available on SOTW has been carefully screened and selected to provide comfort, confidence and credibility for customers interested in pursuing a holistic approach to beauty and wellbeing. Working in PR, marketing and events for over a decade, Jess’ career has always been about showcasing talented people, brands and experiences she believes in. This curated online store brings that professional experience and her personal passion together at last.
"My passion for sustainable clean and green beauty began around 12 years ago when I discovered that my beloved (popular brand-name) moisturiser contained a main ingredient that was derived directly from petroleum. On closer inspection I realised that nothing inside this expensive brand was actually benefiting my skin.
Upon (a lot) of further investigations and consulting experts in the industry, I found that the cosmetics and personal care industry is essentially self-regulated, which allows many brands to include known toxic or dangerous synthetic compounds in their products. Some of which are banned in many countries other than Australia. What also became apparent is that brands are not required to disclose hundreds of chemical ingredients if they’re hidden under the guise of their own secret formula called ‘fragrance’. This discovery changed the way I lived, leaving no stone unturned in the hunt for the best organic, natural and ethical beauty brands.
In 2016, after becoming a mother, I realised that the cosmetics industry doesn't even regulate ingredients in baby care products, and so, SOTW was born out of a desire to educate consumers on the importance of what goes onto their skin and showcase how incredible these brands can be in their effects.
I want people to experience a range of beautiful, safe products which are much more nourishing and effective than those offered by most mainstream brands. A big part of this is education, and I'm passionate about empowering our customers with knowledge so that they can enjoy the benefits of clean skincare".